Netflix (NFLX) has revealed the first details of its crackdown on password sharing.
by Streaming Giant Help Centerupdated the FAQ pages for countries currently under crackdown (Chile, Costa Rica, Peru) so Netflix accounts can still be shared, but only within a single household. may become.)
As a result, Netflix requires users to identify the “primary location” of all accounts residing within the same household. The user must sign in to his primary location home Wi-Fi at least once every 31 days to ensure the device is not blocked.
The company says it uses information such as IP addresses, device IDs, and account activity to determine whether devices signed into accounts are connected to key locations.
An account may be blocked if someone signs into it from a device that is not part of the primary location, or if the account is accessed persistently from another location.
To avoid this, the primary account holder must verify the device using a temporary code. Once verified, the travel member can watch her Netflix for 7 consecutive days. It is unclear if multiple temporary codes can be requested after the 7 day period to avoid paying additional accounts.
netflix warned in quarterly letters to shareholders We plan to increase the push to combat password sharing.
“We plan to roll out paid sharing more broadly later in the first quarter. Today’s extensive account sharing (over 100 million households) undermines our long-term ability to invest in and improve Netflix and build our business.” It’s something,” the company said.
Coupled with a crackdown on password sharing, Netflix will also rely on its newly launched ad-supported tier to boost profitability, especially as competition within the streaming space increases. time. “
According to The Information, Netflix is telling advertisers that the number of signups for its ad tier doubled in January and December.
reported by netflix Net increase of 7.66 million people in the fourth quarter“Glass Onion”, “Troll”, “All Quiet on the Western Front”, “My Name is Vendetta”, “Wednesday.”
The company also announced that co-CEO and co-founder Reed Hastings has stepped down from his role leading the company, and that COO Greg Peters will join current Netflix co-CEO Ted Sarandos. serve as Executive Chairman of
Netflix’s stock has been trending downwards in recent weeks, gaining about 55% over the past six months. Up 20% so far in Januarywell above the Nasdaq Composite’s 3% decline.
Alexandra is a Senior Entertainment and Media Reporter at Yahoo Finance. follow her on her twitter @alliecanal8193 Send an email to [email protected]
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