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Adidas to launch investigation into allegations of inappropriate behavior made against Kanye West

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CNN business

Adidas is launching an investigation into allegations of misconduct against Kanye West, with whom the company had a partnership that ended in October.

In a statement released Thursday, Adidas said, “It is not clear at this time whether the accusations made in anonymous letters are true. We have decided to immediately initiate an independent investigation into this matter to address it.”

This statement follows an article in Rolling Stone magazine reported Adidas board members ignored inappropriate behavior from the rapper. Legally changed his name to Yein partnership with his Yeezy brand.

rolling stone To tell The company obtained a letter on Tuesday from a former Yeezy executive to board members about the “toxic and chaotic environment Kanye West has created.” “This type of response from a brand partner should never be received by an adidas employee and should never be tolerated by adidas management,” the letter read.

Adidas Ended partnership with Ye after he made a series of anti-Semitic remarks in recent months. West addressed anti-Semitic comments and what he said about George Floyd and Black Lives Matter in a rambling 16-minute video Shared by WmgLab Records on YouTube, it appears to have been recorded at some point after Adidas ended their business relationship with him.

“I think Adidas felt they had the right to take my design as-is because everyone was flocking to me,” West told a small audience.

In the video, West did not apologize for his anti-Semitic remarks, but appeared to be trying to distance himself from “hate groups.”

“I have nothing to do with hate groups,” West concluded with a prayer. “It doesn’t matter if there is hatred against the Jews (gesturing to yourself), because I demand that everyone walk in love.”

Adidas has been partnering with West since 2013 when West signed his brand away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and a sports brand.”

West currently does not have an attorney or publicist to represent him in this matter.

– CNN’s Dan Heching contributed to this report

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