Home Entertainment Mikayla Nogueira Returns To TikTok, Mascara Gate Explained

Mikayla Nogueira Returns To TikTok, Mascara Gate Explained

by News Desk
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If your TikTok FYP has been overwhelmed with videos about mascara lately, fear not. Mikayla Nogueira.

It all started on January 24th when Mikayla posted a video about L’Oréal’s Telescopic Lift Mascara. In the beginning, she says, “This literally changed my life. This looks like false eyelashes.”

Well, this is a side by side of Mikayla after first applying mascara and at the end of the video. More on that later, but some people accused her of wearing false eyelashes.


Now, it’s important to note that this is a partnership with L’Oreal, not a review. Because where Mikayla wrote “L’Oréal Paris Partner” is right below the video’s caption (assuming you’re viewing it on mobile) and only appears a few times. seconds.

Mikayla explicitly denied using false eyelashes in a series of now-deleted comments.

And, in particular, inspired a partnership with L’Oréal.

Criticism of Mikayla’s use of false eyelashes and accusing them of being misleading was even worse, accusing them of being a sign of disbelief in beauty that affects everywhere. also brought dishonorable beauty influencer and suspected abuse Jeffree Star retirementSome of the commentary took on a meta quality — as some noted, culprit This is “just mascara”.

So what was Mikayla’s reaction to all of this? Her (and L’Oréal’s) rep didn’t respond to my request for comment, but after more than a week of no posting, she turned to Valentine’s Day. She has released three videos.

Mikayla continued to allude to the controversy in her comments.

But nothing addressed it from the front:

She answered a question about her eyelashes, recent video Liquid lipstick test:

BuzzFeed reached out to @ because we’re interested in making beauty more impactful.Father Rex, A beauty TikToker with 624.3K followers and posting about “mascara gate”. She’s also posted about dishonest beauty reviews in the past.

When I asked her if the brand offered her money in exchange for reviews, she said: About product”.

“I’m grateful for the following people I’ve amassed who trust me enough to listen to me,” she continued. I think it’s sad when you see people cheating and it doesn’t put a good light on them they may not have the funds to buy these expensive products, $55 products They push it on people who can’t, but they push it.

Anyway, it looks like Mikayla is back to posting normally!

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