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The Way of Water’ gets coveted China release

by News Desk
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Set more than ten years after the events of the first film, Avatar: Way of the Water tells the story of the Sully family.


Disney’s ‘Avatar: Path of Water’ has landed a much-needed Chinese release. That’s a promising sign for a film that needs big box office returns to offset its huge budget.

The highly anticipated sequel to 2009’s “Avatar” is one of the few Hollywood films to be granted access to the Chinese market in recent months. Government officials in the region had begun tightening restrictions on Western movies even before the pandemic, and were strict about which films could be screened for entertainment-hungry viewers.

The news was first reported by The Wall Street Journal and posted on 20th Century Studios’ official Weibo account.

Director James Cameron hasn’t put a price tag on “Water Road,” but estimates suggest it’s in excess of $250 million. Because the film is expensive to To break even, it would have to be the third or fourth highest-grossing film of all time. That means the film needs to break the $2 billion mark worldwide.

International ticket sales were a key factor in Avatar’s box office success in 2009, as $2.13 billion of the film’s total ticket sales of $2.91 billion came from outside the domestic market . China contributed approximately $265 million.

Before the pandemic, China was the world’s second-highest-grossing theater market. Since the reopening of cinemas in the country, it has become one of the fastest recovering and box office generating markets.

In 2009, box office receipts in China reached $910 million. Ten years later, the box office has surpassed his $8 billion mark.

Perhaps the most important thing about this release is that it will take place on December 16th, the same day as its domestic debut. Disney’s success with this strategy saw Avengers: Endgame open on the same day in the United States and China, setting the record for the greatest global opening weekend in film history.

“Avatar” was a huge success on its first release in China, Then re-release in early 2021as audiences flocked to movie theaters to see the films in premium formats. These screenings are more expensive than traditional laser or digital screenings and can boost overall ticket sales.

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