Home Technology Counterpoint Research, MTK, TECNO and Editor at Large from Forbes Magazine Compared Notes on The Changing Forces in Premium Smartphone Domain

Counterpoint Research, MTK, TECNO and Editor at Large from Forbes Magazine Compared Notes on The Changing Forces in Premium Smartphone Domain

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Webinar titled “Push to Premium: Changing Smartphone Settings and the Technology Behind It” handle Continuous evolution to high-end global smartphone products, especially in emerging regions.

London, November 22, 2022 /PRNewswire/ — Global smartphone experts gathered November 22 Hosted by Counterpoint, a renowned technology research firm, this webinar will discuss consumer changing smartphone preferences and emerging technology trends in the premium smartphone domain.webinar feature A special speaker from TECNO, a global innovative technology brand. His MediaTek, a global fabless semiconductor company, and Forbes magazine, the world’s leading media company.

in recent years, of The smartphone industry is moving towards more premium options, offering technological breakthroughs in various components. This is due to the eagerness of consumers to spend more on smart devices, especially those belonging to emerging economies.

According to industry data, there are two main factors driving the premium trend. The first is the development of camera technology, usually with three or four lenses, to compensate for the size constraints of smartphones. The second factor is the steady increase in the speed of SoC processors to support the AI ​​algorithms that are essential to power advanced and sophisticated image processing systems.

In the latest industry trend analysis, Tarn PathakCounterpoint Research Director of Smartphones, shared the dynamics behind the rapid advancement of smartphone specifications towards premium features.

“The normal forward momentum for technology is to keep things moving upwards, so you get better cameras, longer battery life, more storage, faster phones, and more.” Tarn Pathak“Emerging market consumers Southeast Asia When latin america Most experienced users upgrade to a second or third device, helping ASP rise faster than the global average. “

Mr Ankh Jain, Managing Director, MediaTek India, was delighted to highlight how MediaTek is advancing mobile computing by launching its latest and most advanced flagship chipset, going so far as to drive premium in the smartphone industry. reached. It features his MediaTek Dimensity 9000 5G, the world’s first TSMC 4nm 5G mobile SoC, promising improved performance and power efficiency.

Jimmy ShuDeputy Director of TECNO’s Imaging Research and Development Center explained TECNO’s future plans to promote the premiumization of photographic technology, including two industry firsts in TECNO mobile phones in 2023. It will debut in the smartphone area in 2023. It will be the industry’s first dual prism periscope telephoto camera with maximum tilt capability. Another is the wide-angle first dual optical image stabilization, as the brand has further improved its sensor shift stabilization technology.

The resounding Mr. Ankh Jain After mentioning the powerful computing power of the latest Dimensity 9000 5G chipset, Jimmy also elaborated on its robust performance, especially extending its capabilities to night photography. will be introduced in TECNO’s next flagship, the PHANTOM X2 series, to greatly improve night photography capabilities. dubai December 7th.

according to Jimmy Shu“TECNO is moving regionally to ride this wave of growth, and at the heart of it is expanding our portfolio into more premium products and offering our customers really great cameras”, “This The culmination of this is the Phantom X2 flagship, which addresses one of the holy grails of smartphone photography: stunning night photography.”

Russell FlanneryEditor of Forbes Magazine, shared a valuable perspective on the evolution of smartphones. Focusing on users’ desire to own innovative cameras, he has over the years seen increasing consumer demand for ever-evolving technological advancements in smartphones. Advances in both sharp hardware and robust software powered by artificial intelligence represent a seamless combination that consumers want to meet their growing technological needs.

“Digital penetration and its impact on our daily lives has seen tremendous growth,” Russell said. A mid-range device with more features, plus 5G access, better cameras, foldable screens, a slimmer design and an unprecedented push for modern ergonomics.”

a counterpoint A research white paper titledbrand story: The Rise of TECNO” will be unveiled in late November during a webinar event. This white paper explores smartphone milestones in the mobile communications revolution from 2G to 5G and provides insights on future developments in the smartphone domain. – Growing international innovative brand TECNO and the newest challenger brand in the premium segment, its growth strategy, and driving premium actions across regions and segmented consumer categories are all supported by Counterpoint analysts. It is specifically mentioned in the white paper.

The white paper can be downloaded at: counterpoint research website December 1st.

For related media inquiries, please contact [email protected].

source techno

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