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Google calls in help from Larry Page and Sergey Brin for AI fight

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Last month, Google founders Larry Page and Sergey Brin held several meetings with company executives. Topic: A rival’s new chatbot is a slick artificial intelligence product that appeared to be Google’s first notable threat to his $149 billion search business in decades.

Page and Brin, who hadn’t spent much time at Google since leaving their day-to-day roles at Google in 2019, weren’t allowed to speak about the conference, according to two people familiar with Google’s AI. Reviewed product strategy. They approved the plan and pitched the idea to build more chatbot functionality into Google’s search engine. And they provided advice to company leaders who made AI central to their plans.

The re-engagement of Google’s founders at the invitation of Google’s current CEO, Sundar Pichai, underscored the urgency felt among many Google executives about AI and its chatbot, ChatGPT.

Launched two months ago by a small San Francisco company, OpenAI, the bot wowed users by explaining complex concepts easily and generating ideas from scratch. More importantly, Google seemed to offer new ways of finding information on the Internet.

A new AI technology has shaken Google out of the ordinary. Pichai declared “Code Red”, overturned existing plans and launched AI development in leaps and bounds. Google has now announced more than 20 new products and plans to release a version of its search engine with chatbot capabilities this year. new york times And two persons with knowledge of the plan who were not authorized to discuss them.

At the same time, Alphabet is cutting headcount. On Friday, the company said it would cut about 12,000 jobs amid job strife during the pandemic and fears of an economic slowdown. In a memo to employees, Pichai said it was designed to “ensure that employees and roles are aligned with our top priorities as a company.”

“This is a moment of significant vulnerability for Google. ‘ChatGPT got their feet on the ground saying, ‘This is what a compelling new search experience will look like,'” said Sivakumar. , added that Google can overcome previous challenges and deploy its AI arsenal to stay competitive.

Since leaving their day-to-day duties, Paige and Brin have laissez-faire Google has been approached, two people familiar with the matter said. They let Pichai run the company and its parent company, Alphabet, and have pursued other projects such as a flying car startup and disaster relief efforts.

Most of their visits to the company’s Silicon Valley offices over the past few years have been to check in on what Alphabet calls the “Other Bet,” the so-called Moonshot Project. was not very involved in

But they’ve long been keen on building AI into Google’s products. Vic Gundotra, former senior vice president of Google, tells Page that around 2008 he gave a demonstration of a new feature for Gmail. In 2014, Google also acquired DeepMind, a leading AI lab based in London.

ChatGPT Debuts on Google’s Advanced Technology Review Council, a Board of Executives Including Jeff Dean, Google’s Senior Vice President of Research and Artificial Intelligence, and Kent Walker, Google’s Global Affairs President and Chief Legal Officer We had a meeting less than two weeks later. Their company’s initiative, according to the slide presentation.

They will debut at Google’s internal conference in May, including Image Generation Studio for creating and editing images, and the third version of AI Test Kitchen, an experimental app for testing product prototypes. product plans for

Other image and video projects I was working on included a feature called Shopping Try-on, YouTube’s green screen feature for creating backgrounds. Wallpaper maker for Pixel smartphones. An application called Maya that visualizes 3D shoes. According to the slides, a tool that can generate new videos and summarize videos.

Google has a list of AI programs it plans to offer to software developers and other companies. This includes image-creation technology that could boost revenue for Google’s cloud division. There will also be a tool to help you create your own AI prototypes in your internet browser called MakerSuite, which will have two “Pro” versions of his, according to the presentation.

According to the presentation, in May, Google will announce a tool that will make it easier to create apps for Android phones called Colab + Android Studio, which will generate, complete and modify code. Another code generation and completion tool called PaLM-Coder 2 is also under development.

Google executives want to reassert their company’s status as an AI pioneer. The company has been aggressively working on his AI over the last decade, offering a small group of people a chatbot that could rival his ChatGPT, called LaMDA (Language Model for Conversational Applications).

In a statement, Google spokesperson Lily Lin said, “We continue to test our AI technology internally to make sure it’s useful and safe, and we’ll be sharing more experience with the company soon. Looking forward to sharing, she added that AI benefits individuals, businesses and communities, and that Google is looking at the broader societal impact of this technology.

Google, OpenAI, etc. develop AI using so-called large-scale language models that rely on online information, so you can share false statements, criticize people who are racist, sexist, or otherwise biased. may behave in a way that is unfair.

That was enough to make companies wary of offering this technology to the public. We already provide an online search engine.

Microsoft is also working on a new version of the Bing search engine that includes similar technology, according to a report. information.

Google identified copyright, privacy, and antitrust as key technology risks and reviewed them in a slide presentation. Times.

Getting the facts right, staying safe, and weeding out misinformation is a priority for Google’s planned chatbot search demonstrations this year. For other upcoming services and products, the company has lower hurdles, according to the presentation, seeking to curb rather than prevent issues related to hate, harm, danger and misinformation. The company, for example, blocks certain words to avoid hate speech and tries to minimize other potential problems.

Google expects governments to scrutinize AI products for signs of these problems. The company has recently been the subject of government investigations and lawsuits accusing it of anti-competitive business practices. According to the presentation, “growing concerns about misinformation, harmful content, bias and copyright are expected to increase pressure on Al’s regulatory efforts.”

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