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Microsoft Will Use OpenAI Tech to Write Emails for Busy Salespeople

by News Desk
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(Bloomberg) — Microsoft Corp. is adding artificial intelligence capabilities from ChatGPT maker OpenAI to another of its products. This time, it’s a customer relationship app that aims to help earn revenue from Salesforce Inc.

Viva Sales, which connects Microsoft’s Office and video conferencing programs to customer relationship management software, will be able to use OpenAI’s product to create text to generate email replies to clients. AI tools, including OpenAI’s GPT 3.5, the underlying system for ChatGPT chatbots, extract data from customer records and Office email software. That information is used to generate emails containing personalized text, pricing details and promotions.

The Viva Sales app, which was first released in October, will work with Microsoft’s Dynamics customer management program and rival Salesforce’s customer management program. It’s free for users who sign up for the premium version of Dynamics and $40 per user per month for Salesforce customers.

Microsoft, which signed an investment deal worth $10 billion with OpenAI last month, is adding products and systems from its AI research shop to software for computer programmers and the cloud. Microsoft plans to use his ChatGPT to power the Bing search engine, a person familiar with the matter said last month, prompting Microsoft executives to use his OpenAI work extensively for consumer and commercial purposes. We’ve talked about using ChatGPT has captured the attention of the internet since its launch at the end of November. Its mimicry of human speech has sparked speculation that it could replace professional writers and even threaten Alphabet’s Google’s core search business. The organization behind it, his OpenAI, makes money by charging developers a license fee for its technology.

©2023 Bloomberg LP

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