The Alberta and federal governments are putting a combined $5.5 million toward attracting tourists to the Rocky Mountain town of Jasper.
A July wildfire destroyed one-third of the town, including multiple hotels and 800 housing units.
Year-round tourism is Jasper’s main economic driver.
Soraya Martinez Ferrada, the federal tourism minister, says Ottawa will spend $3 million on tourism advertising across the globe to attract visitors back to Jasper.
Joseph Schow, her Alberta counterpart, says his province is putting $2.5 million toward the same goal.
Get weekly money news
Get expert insights, Q&A on markets, housing, inflation, and personal finance information delivered to you every Saturday.
Schow says some of the provincial funding will be earmarked for tourism businesses in Jasper to help rebuild and create new visitor experiences.
— More to come…
© 2024 The Canadian Press
